Perekrestok.
One of the largest food retail company in Russia

Large-scale rebranding of the Perekrestok chain, timed to coincide with its 25th anniversary. Perekrestok is a modern brand that cares about the freshness and quality of products.

Simple, concise, getting rid of allusions to the road and focusing on images of freshness and greenery, the sign allows you to assemble a whole ecosystem of symbols on its basis. The corporate petal has become an absolute through element for the entire visual communication of the brand. Price tags, illustrations, shelftalkers, patterns, wobblers are now based on a single and recognizable element, thanks to which every style bearer always speaks of belonging to the brand.

The symbol is supported by branded vector illustrations with a characteristic range, a clean grid for advertising and communication posters.