M.Video.
Restyling of one of the largest
retailers in Russia

M.Video, in partnership with the LINII agency, updated a new visual style, added colors and graphic elements. We worked out the interconnection of all M.Video communications and, accordingly, the corporate identity that combined offline and online media. The basis of the style was the proprietary diagonal plate, inclined by 10 degrees, which sets the speaker to everything in common. Also introduced a new color scheme offering a complementary turquoise color to the brand's usual red and white color combination.