Natasha Kolesnikova
London based Design Director specialising in brand identity, as well as mentor and lecturer. Specialist in ethical, inclusive, and sustainable design innovation. Founder of Buttnhand — Radical Responsibility Branding Agency.
Do the branding revolution ✳︎
Do the branding revolution ✳︎
2025
London
“I’ve led international branding projects, collaborated with WWF, contributed to EU, UN and Creative Europe contexts, and lectured on branding at the University of the Arts London and Moscow State University. But credits aren’t the point. I believe design is not just about visuals—it is a real tool for addressing global challenges. I believe that together we can start a branding revolution — what do you think?”
Buttnhand—
Radical Responsibility Branding Agency
Since 2024, I have founded and led Buttnhand, a horizontally structured consultancy specialising in human-centred and sustainable branding solutions.
Incorporate Identity: A Way to Disrupt the Idea of Branding,
The Book
Incorporate Identity is a new branding method that explores ethics, accessibility, inclusion, and sustainability, while also disrupting traditional views of branding and critically redefining the designer’s role. The book is planned to be published in at least four languages: English, Russian, Spanish and Chinese.
With the support of the University of the Arts London.
Events and lectures
Ethics, Accessibility and Sustainability in Design (offline, University of the Arts London, UK)
2025
Incorporate Identity: A Way to Disrupt the Idea of Branding (offline, Design Picnic Duo Sapiens, Moscow, Russia, approx. 3,000 participants)
2025
2025
Incorporate Identity: A Way to Disrupt the Idea of Branding (offline, Grill Design Festival, Belgrade, Serbia)
The Designer as a Catalyst for Change (online, Werkstatt, School for Designers)
2025
Ethics in Design Practice and Team Management (online, Eshpresso, design-focused media channel)
2025
Why Designers Should Ask Themselves Difficult Questions (online, N&N Talk Design podcast)
2025
Design for Innovation: Experience of Developing a Project to Preserve Mountain Cultures (online, Creative Europe Programme, funded by the EU)
2024
2023
Why Should We Pay Attention to Design Nowadays? (offline, Internship and Exchange of Experience, Creative Mountains Project, Vienna, Austria)
2023
About Sustainable and Ethical Design (DSGNERS!, online platform for designers)
Branding: More Than Just Graphics
(offline, Moscow State University, Russia)
2022